Executive coaching case study
Potentia Change
A refocused, simpler site for an executive coach and strategic advisor.
The challenge
James Hartley’s site had grown into a broad “consultancy” site. He wanted it to be about him, focused on three clear offers.
What we did
We simplified the structure, rewrote the pages in James’s own first-person voice around his three services, and brought the look in line with his LinkedIn brand.
The result
The refreshed site went live in October 2026 on its final addresses, with redirects so no existing links broke.
Over to you.